Marketers like Amanda Natividad show up consistently to share their experiences, ask questions, and cheer on their peers, which leads to a much more positive and productive experience. Rather than taking the easy (but ineffective) route of dumping your links in LinkedIn groups, take the time to build a following through consistent engagement. If you want to promote your own content, build a personal following. Instead, figure out why you wanted to try a LinkedIn group to begin with. There may be some hidden gems if you're willing to slog through enough LinkedIn groups, but I don't think that's the best use of your time as a marketer. I requested to join a few groups and went weeks without a response, so they may not be maintained. That's not a bad idea, but it makes it hard to tell which are still up and running. Some LinkedIn groups require approval to join. One group I joined took it a bit too far, though, and deleted community posts until only admin content remained. There's definitely a need for group moderators to curate what's allowed. I saw occasional posts with engagement, but again, not enough to make me want to go out of my way to check in on the group.Ĭumbersome moderation. Generally, I noticed that LinkedIn groups for marketers have a lot of people sharing their work without any substantial discussion or interaction in the comments. The groups with a manageable number of new daily posts still fell short on engagement. The Email Marketing Gurus group was a bit more active, but none of the groups I observed existed in the ideal between enough content worth visiting for and total spam. For example, the Social Media Marketing Group has millions of members, yet only a few posts a month. On the other end of the content spectrum are strangely quiet groups. There seem to be a lot of entirely unmoderated and enormous LinkedIn groups where anything goes, and the few-and-far-between quality posts are drowned out by wholly irrelevant ones. The Chief Marketing Officer (CMO) Network had more than 100 new posts every day-not quite what I need from LinkedIn. Some groups were a bit better than others, but I saw recurring themes that led to a lackluster experience: To make the experiment a bit more manageable, I chose seven groups to observe for a week:
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